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Campaigns are cost effective campaigns where payment is the most important payment is the goal}. Entity Pay for effect , and may be Customer redirect to web site To add the contact form or purchase a product or a service. Buyers may pay according to the following payment models: - CPC - cost per click - and the advertiser pays the advertising agency for such a click. ; CPA - cost per action - payment depends on the purchase of a product or sign up on the site, that is, CPL - cost per lead - the fee depends for example, whether consumer will leave his / her personal data. Advertiser pays for effect , reaches many countless users, and therefore action benefit for For the first one, because he achieves his goals and wins the consumer Counterparties, and for the other, because gets earns money . Completing this thread, Equity is quite new tool, but fulfilling the target to which it was created . touche pour clavier